A good website is important for your business. Making sure that your website is found by people searching for what you’re all about is is the utmost importance. In fact, there is nothing more important to your business on the web than SEO.
Who wouldn’t want their business or creative ideas in front of 8 million consumers, searching for exactly what you have to offer. TimeOut MultiMedia is proud to present full-fledged SEO campaigns starting at $200.00 per month. If this is outside of your budget or in addition to a TimeOut SEO Campaign, we have included some tips and considerations you can teach yourself to improve your own SEO success on the web.
We have outlined some of the important things you need to know to aim for great SEO results below.
- Having the right kind of website is the hands down most important thing to SEO (Search Engine Optimization) success. Time and time again we see these websites generated or produced with little or no chance of success simply because they have none of the right content and code. Having some pre-maid website you did yourself at some do-it-yourself-site is the wrong kind of website to optimize for search engines. This is very important. It is very important for someone who is familiar with the web and SEO to create the site so that the right “META DATA” and other information is included. You also want to do this as soon as possible, re-doing (not up-dating or up-grading) your site down the line will hurt whatever SEO results that you may have developed before re-building a better site. Even though if you have had an un-proffessional site for a lengthy period of time you will still want to re-do it. You can get going with a future expandable site that is done the right way by professionals for cheaper than you think right here at TimeOut.
- Talk about your website on the web! The first keyword here is web. After that comes terms and words more specific to the type of site you have. Do these web searches on Google and see what else is out there in your field. If their is any discussions out there take the time to discuss your site there. get feedback, talk to people. This generates direct and focused interest by people already interested in discussing and reading sites like yours. As you add to these discussions and links to your site the search engines notice it. Another good practice now that the world is ruled by Facebook is to ask your Facebook friends occasionally what they think of your site. If your site is done right the simple typing of the web address should trigger Facebook to read your excerpts, header and site titles and images for an appealing link look similar to that of major news media pages.
- When you write the text for your site be sure that its your own organic material. If you need to use the ideas, and existing knowledge of the world that’s wonderful, but try to put it in your own words. Think about the words people will actually be using when they search for your site. If you have competitors think about the words people will use to find the sites of your competition. These words are the words you want to be using when you create your text about your products or services. Search engines can actually compare what your site says to what others sites say. They know who published the material first, amongst many other details. They of course use the websites text as a way to define what the website is about.
- (Yes, there is a bonus tip!) Put a signature in your email account that has a link to your site. This will draw traffic to your site from your friends and associates. These people are interested in your site because they know you and will thoroughly review it. This increase in traffic is analyzed by search engines and your site looks like it has something worth looking at just a little more.
The great thing about Google and other search engines is that they are really trying to give their searchers the seemingly best results for their search words. These 3 simple tips and routine practices will get any beginner off to a good start for thinking about their site and their sites traffic and popularity.
Remember step 1 is the most critical thing outlined here and is cause for creation of this article. With the aesthetic success of other websites that create websites for extremely cheap or free, people are ignorantly using them more and more and creating what we call “hollow sites.” A hollow site is a site that looks good, but does not have its information indexed correctly to optimize for search engine success. Often times these sites are using your site to promote theirs or hide blind redirects and links in your site to their sites. This directly helps the SEO results for their site, instead of yours and is the reason you are offered the opportunity to make a free site with them. In the conclusion we are forced to tell clients that we must re-build their site and often times they think we just want more money.
As a final tip; If your going to build a website for your business, do it right. Make sure that your priorities are directing traffic to that site. Provide the best information you can and do a thorough job, create your graphics organically and don’t steal text or imagery from other sites. Google will flag you for having duplicate content and does not want to provide searchers with any bogus site formats. Work with caring web professionals like TimeOut Multimedia to create your site.